Phone: +91-9289095402

Esports Marketing & Sponsorship Specialist

Duration: 3 Months (48 Hrs)

The National Institute of Robotics & Artificial Intelligence (NIRA) is a trailblazer in eSports education, focusing on marketing and sponsorship expertise. Our mission is to bridge academic learning with industry demands, equipping professionals to amplify the eSports ecosystem.

With expert faculty, marketing labs, and partnerships with eSports brands, NIRA’s curriculum emphasizes hands-on skills in branding, sponsorships, and influencer relations. We foster entrepreneurship through incubators and startup support for aspiring marketers.

Whether you aim to promote events or secure sponsorships, NIRA is your platform to lead in eSports marketing.

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Registration Fees

₹ 1500

non-refundable

Course Fees

₹ 30000.00

Flexible EMI options available. No interest or hidden charges. Start learning now, pay later.

Batch Start

1 Aug, 2025

Duration

3 Months (48 Hrs)

Develop skills in streaming, video editing, and personal branding for platforms like Twitch and YouTube.

Eligibility: 10 + 2 (Preferred), no degree required, marketing experience a plus.

Duration: 3 Months (48 Hrs)

Batch Start Date: 1 Aug, 2025

Batch Size: 10/Batch

Courses and Certification Conduct Policy:

Programme Summary

The eSports Marketing & Sponsorship Specialist Certification Program is a 3-month virtual course designed to train participants in branding, athlete representation, and sponsorship management. Tailored for marketing enthusiasts, it covers campaign development, influencer relations, and sponsor negotiations. Participants will build a portfolio showcasing their marketing expertise.

Programme Highlights

The NIRA eSports Marketing & Sponsorship Specialist Certification Program is ideal for individuals from marketing, business, or gaming backgrounds. It blends strategic marketing with eSports-specific applications.

Students will explore key areas such as:

Branding for eSports teams and events
Sponsorship deal negotiation and management
Influencer and athlete representation
Campaign analytics and optimization

The hands-on curriculum prepares participants to drive eSports growth.

20+ Case Studies

24+ Office Hours Provided by the Programme Leader

Weekly live sessions with NIRA faculty for guidance.
Expert programme leaders for doubt-clearing and mentorship.
Quizzes, assignments, and discussions finalized closer to the start.
Graded assignments with support from industry experts.

Tools Covered

Participants will master tools for eSports marketing, including:

Hootsuite: Social media management and scheduling.
Google Analytics: Tracking campaign performance.
Canva: Designing promotional materials.
Mailchimp: Email marketing for fan engagement.
Trello: Campaign and project management.
Sprout Social: Social media analytics and reporting.
Adobe Photoshop: Creating branded visuals.

These tools enable effective marketing and sponsorship strategies.

Program Structure:

Module 1: Introduction to eSports Marketing

Overview of eSports marketing ecosystems.
Key roles: Marketer, Sponsor Manager, Influencer Coordinator.
Industry trends in eSports branding.
Career opportunities in marketing and sponsorships.
Outcome:Understand the eSports marketing landscape.

Module 2: Branding and Campaign Development

Building eSports team and event brands.
Creating compelling marketing content.
Social media strategies for fan engagement.
Designing campaigns for global audiences.
Outcome:Develop effective eSports branding.

Module 3: Sponsorship Management

Identifying and pitching to sponsors.
Negotiating sponsorship agreements.
Integrating sponsor branding into events.
Managing sponsor deliverables and ROI.
Outcome: Secure and manage sponsorships.

Module 4: Influencer and Athlete Representation

Collaborating with streamers and players.
Managing influencer campaigns and partnerships.
Negotiating contracts for athlete representation.
Leveraging influencers for brand reach.
Outcome:Build successful influencer partnerships.

Module 5: Campaign Analytics and Portfolio

Measuring campaign performance with analytics tools.
Optimizing marketing strategies based on data.
Creating reports for stakeholders and sponsors.
Portfolio project: Launch a full marketing campaign.
Outcome: Deliver data-driven marketing results.

Learning Outcome

Upon completion, participants will:

Develop and execute eSports marketing campaigns.
Negotiate and manage sponsorships effectively.
Build influencer and athlete partnerships.
Create a portfolio showcasing marketing projects.
Be prepared for roles like Marketing Specialist or Sponsorship Manager.

Case Studies

Case Study 1

Developing a branding campaign for a Valorant team.

Case Study 2

Negotiating a sponsorship deal for a CS2 tournament.

Case Study 3

Managing influencer partnerships for a Dota 2 event.

Case Study 4

Analyzing campaign ROI for a PUBG marketing push.

Who Is This Programme For?

Aspiring marketers entering the eSports industry.
Business professionals specializing in gaming marketing.
Gamers passionate about promoting eSports.
Influencer managers seeking eSports expertise.
Entrepreneurs launching marketing ventures.

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